The Tech Behind the Art of Great Content
The story of Walmart's content management success
Great stories have the power to connect, engage and influence. They always have. In today's world, technology multiplies the methods by which stories can be told...words interplay with images, music and graphics. Digital stories are not platform-led, rather customer-led and appear where customers prefer. In the best case scenarios, technology is the vehicle that makes it easy for brands to tell stories.
In this white paper, CMSWire partnered with Brightspot to highlight:
- Brands as Publishers: Three obstacles you need to overcome
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How the right technology enables your storytelling success
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Think Like an Editor: Workflows and tools for seamless content delivery
This white paper is sponsored by Brightspot.
