Online Commerce: Plotting a Course to Personalization
Delivering the contextualized commerce experience
With online commerce now a firmly established part of the wider commerce landscape, the once prominent fight for market share between retailers has now moved online.
This shift means that sales can no longer be considered one individual department in an organization — instead, all departments must work together to drive online commerce success. Increasingly technologically advanced customers demand a customized and optimized digital experience.
This white paper aims to lift the lid on organizations’ ability to manage a seamless digital experience.
Included in this white paper:
- Challenges of organizations trying to achieve an optimal digital CX
- Benefits of using a web content management (WCM) system during and after the sale
- Online commerce evolution