Online Commerce: Plotting a Course to Personalization

We have moved from “bricks and mortar” to “clicks and mortar.”

Gone are the days when brands must sell through big-box retailers. The once prominent fight for market share between retailers has now moved online.

As a result, businesses find themselves competing not just against the shop next door, but against sales outlets throughout the world. Increasingly technologically advanced customers demand a customized and optimized digital experience.

This white paper explores the importance of online commerce to global brands to seamlessly combines catalog and content management.

Inside this white paper:

• Summary of key findings
  
• Online commerce revolution
  
• Creating and managing customized content