How Top Businesses Approach Content Creation in 2018
Insights into how some of the world’s most recognizable brands develop their content
Content can be one of the most powerful parts of your business, but if done poorly, it can also damage your brand.
While there’s been no shortage of content marketing studies in recent years, little if any research has focused specifically on how businesses approach creation. Based on a survey conducted with 250+ global content professionals, this report contains information about today’s content creation practices, goals, and challenges.
This report explores leading content professionals’ top priorities, and the tactics they’re using to develop high-quality content that brings results.
Included in this report:
- Global businesses’ top priorities for content creation in 2018
- Challenges they face
- Tactics and tools that make a difference