2017 Forrester Vendor Landscape: Marketing Resource Management
Leverage MRM to drive customer-obsessed marketing operations
Why do B2C marketers need to rethink the role of marketing resource management (MRM)?
Modern marketers rely on Marketing Resource Management (MRM) to manage four critical workstreams: money, people,
Luckily, Forrester's new MRM market analysis gives you vendor selection and implementation best practices.
This report categorizes solution providers that address the most common MRM use cases and provides recommendations for B2C marketers considering MRM investments.
Inside this report:
- How MRM is evolving to address core marketing operations
- How to shortlist potential MRM vendors based on capabilities and coverage
- How to align MRM with strategy for customer obsession