Harness Digital Insights to Grow Your Entire Enterprise
The 5 elements of a winning digital CX strategy
By 2020, the customer will manage an estimated 85% of brand interactions without speaking to a human.
CX strategy understands and adapts customer interactions with digital touchpoints (website, mobile applications, chatbots) throughout the customer journey.
This white paper will tackle the 5 elements of a winning digital CX strategy that will drive action, helping companies provide new value to customers and understand which innovations have the impact.
Included in this white paper:
- Data integration across channels for a single view of the customer
- Enabling personalized customer experiences
- Power Innovation through advanced analytics