The Power of Listening
Strategies for engaging every customer
The companies that win on customer experience and drive action toward fulfilling business goals are those that meet their customers where they are and have that know how to listen and respond.
More than half of all customer interactions take place during a multi-event, multi-channel journey. The companies that acknowledge this reality and engage with customers who leave feedback have shown to have better business outcomes.
This e-book explains the importance of taking data acquired from all feedback channels and how to use it to improve the customer experience.
Included in this e-book:
- Knowing where your customers are and where they expect you to be
- Using surveys to provide actionable feedback
aroundyour business goals
- The pay off of engaging customers through social and surveys