Unlocking The Power of Digital Asset Management Solutions
How global enterprises are approaching DAM
Based on the recent Forrester research, only 38% of firms have a single enterprise DAM solution that is used company wide.
As a result, organizations are held back by disconnected DAM systems that limit collaboration and dampen efficiency — a real problem for a growing business.
Enterprises appear to be in the early stages of DAM implementations. They are looking to bring on a third party service providers to build out internal skill sets. While struggling with integration issues, firms continue to seek the right solutions to support their growth, increase the bottom line and improve customer experience.
This study analyzes the opinions of IT and marketing decision makers across industries to explore how global enterprises are approaching DAM solutions.
Included in this Forrester Consulting study:
- The value global enterprises see in DAM implementation
- Key DAM solution characteristics
- Basic vs. advanced DAM management
[A commissioned study conducted by Forrester Consulting on behalf of Nuxeo, June 2017]