Move Your Digital Experience Forward
An Adobe Experience Manager perspective
Mobile devices and the proliferation of other digital channels have raised the bar for consumer expectations.
Connected experiences allow consumers to jump between web, mobile apps and offline engagements, disrupting business models in the process. Your business must become customer-obsessed to engage them in more ways that are meaningful.
This guide explores the need of a digital marketing strategy + road map and provides an actionable checklist to help you prepare for the implementation.
Included in this guide:
- Why you need a digital marketing strategy and road map
- What defines a great customer experience
- 4 considerations for your new digital experience platform
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