Digital Experience Platforms: Buyer Trends, Preferences and Strategies
Key findings from business, marketing and IT leaders
Nearly 70% buyers take heterogeneous approaches to their DXPs.
Digital disruption and business transformation are unstoppable forces propelling the strategies, business models and priorities of business and government leaders worldwide. This trend pushes business, IT and marketing leaders to develop unique, effective solutions that deliver exceptional customer experiences through digital experience platforms.
This report addresses why organizations invest in DXPs, how they choose their approach and vendor partners and what systems and tools are most important for driving lasting business transformation.
Inside this report:
- Key findings from business, marketing and IT leaders
- A current-state view of DX technologies and practices
- Six key recommendations for successful DXP initiatives