GDPR: Digital Marketing and Organizational Readiness
Building a business case for GDPR in your organization
The EU’s General Data Protection Regulation (GDPR) compliance deadline, May 25, is fast approaching and if you haven’t already started your journey, now is the time.
If you are like most marketing specialists, you probably understand the risk of operating in the EU without adopting GDPR — a fine of €20 million or 4% of total global revenue — as well as the potential ding to your brand’s reputation. But marketing can’t make the whole organization compliant on its own. Who should you recruit for this effort and how should you sell GDPR within your organization?
Join CMSWire, Kristina Podnar, digital governance adviser, and Argin Wong, Data Privacy and Compliance at Box, for a live, 45 minute webinar, to discuss how to build an effective GDPR business case that goes beyond the fines and the fears, and gets the wider organization involved in adopting the right solution. In addition, we will cover how to speak with your executive team about GDPR in business terms that they can understand and act upon.
This webinar on-demand covers:
- What GDPR compliance means
- Building a business case
- Gaining executive buy-in
View the Recording:
This webinar is sponsored by Box.